You have to think about using pull content for the future e courses that you will be creating. According to the latest elearning trends, user-autonomy is picking up this year. In fact, 9 out of 10 L&D teams are expected to support self-directed learning. That means the learners will be taking a more proactive role in their learning experience. To make that possible for them, elearning courses have to be available for them to search and find.
That is what pull content is all about. You will provide them with courses that they will seek you. There is no need to push the learning to the learners. They will come and find it. You just have to be ready and make sure the courses will be accessible to them.
Of course, the big question is, how can you create e courses with pull content? Here are some tips that you can use.
Focus on creating resources
Instead of creating one whole course with different sections, you might want to cut them up into smaller courses – each with a specific content. The idea is to give learners a set of resources that they can access individually. In a traditional course, they would be forced to follow how the course is outlined and created. By giving them different resources, they can choose what to learn and in the order that they want to do it. You can create one infographic, a video, or a slideshow of photos. Or it can be a series of videos. It all depends on how you can best present the course. Even if these are short, it is important that it has the usual elements like quizzes, activities, games, and other assessments.
Know where to put it
Remember that in a pull content, the learners will be the one to find it. Make sure this will be easy for them to do. You need to find the right platform to present the e courses. Social networking sites like YouTube should be a great platform to use. You should also make sure that the different e courses can be found together. Like there should be a place where related courses can be seen. That way, learners can easily find the resources that will increase what they know. This can be done through proper categorization. That means the platform that you will choose should have the right search function.
Define accessibility
There are many ways to make the e courses accessible – but that would depend on what is most convenient for the learners. If they are always on-the-go, you have to make sure the course is mobile-friendly. Make sure the course is also available anytime and anywhere. Since you will ideally make short courses, it should be easy to access anytime and anywhere.
Make user-sharing possible
There is nothing like giving users the ability to share the course. This will help others find it. The “word of mouth” is always the best way to promote anything. The best part about this is the target market is sharing within the group. You do not have to do anything – just make sure the learners have a great learning experience so they will be encouraged to share the course with their peers.
Be clear about the objectives
You have to clear the expectations of the elearners upfront. That means giving them clear objectives so they can match it with their expectations of the course. This is important if the learners will be left on their own to determine if the resource is what they need or not.
These are only some of the things that you can do to make e courses with pull content appealing to the target learners. Of course, knowing who the audience is will always be an important part of the process. Once you have done this, you should be able to determine the rest of the elements that will make the elearning course effective.