Exam Guide MB-260

Microsoft Customer Data Platform Specialist

Candidates for this exam implement solutions that provide insights into customer profiles and
that track engagement activities to help improve customer experiences and increase customer
Candidates should have firsthand experience with Dynamics 365 Customer Insights and one or
more additional Dynamics 365 apps, Microsoft Power Query, Microsoft Dataverse, Common
Data Model, and Microsoft Power Platform. They should also have direct experience with
practices related to privacy, compliance, consent, security, responsible AI, and data retention
Candidates need experience with processes related to KPIs, data retention, validation,
visualization, preparation, matching, fragmentation, segmentation, and enhancement. They
should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and
Azure Data Factory.

Skills measured

  • The English language version of this exam was updated on July 26, 2022. Please download the file below to see the current exam skills outline.
  • Design Customer Insights solutions (5-10%)
  • Ingest data into Customer Insights (15-20%)
  • Create customer profiles by unifying data (20-25%)
  • Implement AI predictions in Customer Insights (5-10%)
  • Configure measures and segments (15-20%)
  • Configure third-party connections (15-20%)
  • Administer Customer Insights (5-10%)